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Market Foundations
What a stock actually is, how prices move, and the vocabulary everything else builds on.
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1
What Is a Stock, Really?
A share of stock is a literal, tiny slice of ownership in a real company.
2
Bull vs. Bear: Why Markets Have Moods
'Bull' and 'bear' aren't just BullYeah's branding - they describe the two basic moods of the entire market.
3
How a Trade Actually Happens
Every trade needs a willing buyer AND a willing seller at the same price, at the same moment.
4
Don't Put All Your Eggs in One Basket
Diversification is the one piece of investing advice that's boring, unglamorous, and consistently correct.
5
Getting Paid to Wait: Dividends
Some companies share profits with shareholders directly, in cash, on a schedule.
6
Betting Against a Stock: Short Selling
You can try to profit from a stock going DOWN, not just up - but the risk profile flips completely.